Sonic Automotive, Inc., a Fortune 300 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America.

The makeover stretched from floor to ceiling. Every wall of the track was covered in custom “Racing Around The World” Sonic ...

Out of the estimated 500,000 rallygoers at the 2023 Sturgis Motorcycle Rally this year, Black Hills Harley-Davidson hosted 150,000 people who visited the Rally at Exit 55 to experience the premier ...

Sonic Automotive said Wednesday it has acquired the Harley-Davidson store that is the home of the Sturgis Motorcycle Rally. Black Hills Harley-Davidson, located Rapid City, S.D., hosts “The ...

Sonic Automotive, Inc., a Fortune 500 Company and one of the nation’ s largest automotive retailers, today announced the acquisition of Black Hills Harley-Davidson, the world-wide preeminent ...

Only a few of the 26 special edition Low Rider S bikes are still available, with one to be awarded to a lucky winner at the 2025 Sturgis Motorcycle Rally.

Sonic Automotive, Inc., a Fortune 500 Company and one of the nation’ s largest automotive retailers, today announced another successful" Rally at Exit 55" hosted by Black Hills Harley-Davidson ...

After a strong 2024, Harley-Davidson awarded Sonic an additional retail franchise point, and Harley-Davidson can now sell motorcycles in downtown Sturgis for the first time in its 85-year history.