WithFeeling's John Smeddle expresses why branding agencies are nullifying their sonic branding agency counterparts.

While audio logos come in all forms, from Netflix's lowkey tudum to McDonald's iconic whistle, 7UP's joyful new sonic identity puts a refreshing spin on the trend. With playfulness at it's core, 7UP's ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound ...

This is your last chance to save a fortune on expanding your Steam Deck’s storage with big brand, fast, high-capacity microSD ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

Sure, it's not compatible with the Nintendo Switch 2, so this is purely a deal for those of you sticking with the older ...

Sonic Branding: The Key To Customer Loyalty In A Visual-Heavy World In a world overwhelmed by visuals, sonic branding cuts through the noise to build emotional connections and lasting loyalty.

UP has turned a page in the sensory playbook; this time with sound. In an exclusive with BestMediaInfo.com, PepsiCo India’s ...

As part of its evolving marketing strategy in Africa, Mastercard has launched an Afrobeat Sonic Anthem to deepen its brand ...

Rajeev Raja, founder of BrandMusiq, argues that sonic branding is not just about jingles but about building distinctive brand assets that drive emotional resonance and long-term recall. Talking to ...