For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

The Ferrero Group has unveiled a fun and bold sonic branding for its hazelnut spread, Nutella. The new sonic branding is part ...

It's a versatile tool that, when prioritised, can transform how consumers interact with and remember a brand. Sonic logos offer a clear example of sound being at the heart of a brand. The iconic ...

From smart speakers to the Internet of Things, consumer relationships with brands are increasingly shaped by sonic experiences Consumers can process sonic information much faster than the text ...

Music and sonic branding are the glue that can connect a brand across a multitude of channels. Which is why, says MassiveMusic’s Paul Reynolds, it pays to bring in the music experts at the very ...

01:55 – Defining sonic branding 03:48 – How has sonic branding changed over the years?06:57 – Sound across the customer journey09:14 – Sound plays a role in culture15:48 – How do you measure a brand’s ...

It's time to sip something new. On Monday, Sonic announced its brand-new Flavorista Favorites lineup of customized drinks that are so extreme that they had to debut them at the X Games.