Business Insider asked a color-psychology expert to share the benefits of wearing certain colors. Wearing magenta can make you feel bolder when you're in need of a confidence boost.

Principles of color psychology As soon as we perceive color, our brain and endocrine system receive the input—releasing hormones throughout the body. This process is what sends signals to the ...

5) Adapting Color To A Cultural Context Color interpretation is specific to the cultural context. The same color can have opposite meanings in different countries. Take green, for example.