Solar arrays are growing into an unexpected marketing canvas—and satellite imagery could become the next frontier in branding. [Photo: Daniel Slim/AFP/Getty Images] Now companies are beginning ...

Einhorn is a known brand, and people laugh at the way we do branding.” They initially planned to call the new spinoff Einhorn Energy, but another company already had the same name, so the solar ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The total solar eclipse of Aug. 21 promises to be one for the ages, but what will YOU see ...

Solar panel companies often compare their industry to the chip business. But one trick many of them haven't learned from the chip guys is direct marketing to consumers. Those who want to set ...

A suite of “graphic suns” was developed “to communicate an alive, dynamic brand”, also replacing the “o” of Solar in the wordmark. Throughout the branding, the typeface Solar Sans – “a neo grotesque ...

So the heart of Greene’s district might seem an odd place for a solar plant that’s become a poster child for the Biden administration’s climate policy agenda. But that’s the story behind ...