Learn the top 6 ways to rig a soft stickbait—Texas-rigged, wacky, Neko, shaky and Ned rigs. Get ready to catch more largemouth and smallmouth bass anywhere you fish. Boost your fishing success with ...

Today, Tāmaki Makaurau four-piece Soft Bait release their sophomore album, Life Advice, out now via Flying Nun Records. In ...

Schultz and Mercer. Great fishing conversation! -Bubba Scales introduces a new tournament format. -Unique Nomad Design soft ...

Today, Tāmaki Makaurau four-piece Soft Bait release their sophomore album, Life Advice, out now via Flying Nun Records. In support, the band have also announced a release tour of Aotearoa - with shows ...

Almost any slim profile soft-plastic in the 2- to 4-inch range can work on a drop shot rig, but I’m a big fan of LIVETARGET’s Ghost Tail Minnow. I’ll pin the bait right through the nose with a size 1 ...

Auckland post-punks Soft Bait have signed with Flying Nun, received play on England's BBC6, and placement in some high ...

An environmentalist and ice fisherman who dreaded constant fumbling with cold hands to replace torn soft-bait lures, Hobbins devised his soft-bait alternative one chilly November morning back in 2006.

Some reports claim 10 to 12 tons of SPLs are lost or discarded annually, and that every plastic bait now in stores will one day be lost in the environment. Maybe so, but all that tonnage ...

Summer time bass fishing is something everyone loves! In this video, I use my favorite lures for summer pond hopping. The Googan Baits Bandito Bug is a staple in my tackle box all year round! I also ...

Soft baits, those gummy pieces of brightly colored plastic familiar from your father's tackle box, are good essentially only as visual cues for fish. LSU Professor John Caprio and Mystic Tackleworks ...

Soft Bait reimagine the humble pizza parlour as a den of VR decadence in their video for 'Long Line', the second single from the Tāmaki Makaurau group's forthcoming second long player Life Advice, out ...

Chris Cudby: Life Advice arrives about three years after your debut album Plot Points, and it's out via Flying Nun. The new record rips the whole way through — was there anything specific that you ...