There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately, that advice is often all over the map. While a number of ...

IMGCAP(1)]Information security gurus and marketing professionals are often at odds with each other in the business realm. Marketing used to be primarily a print and face to face business function, but ...

People (a company directory complete with social profiles) Library (a knowledge sharing network) What they had before was “built in the late ’90s and looks like it,” says Liese.

In mid-June, when computer maker Dell announced it had earned $3 million in revenue from using Twitter, a popular micro-blogging site, the Internet and blogosphere were all atwitter about the news.

how to outsource social marketing effectively Outsourcing social media marketing can be a great way to save time and resources, but it’s essential to do it the right way.

I started a social-media-marketing company with $50 after getting laid off. Now I bring in more than $70,000 in monthly revenue.

While anyone can practice network marketing, some businesses rely on it. Companies like Amway, Avon, Herbalife (HLF 1.21%), and Tupperware recruit and train individuals to sell products through ...

Also in the Forbes CMO newsletter: Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

Social media marketing also empowers search (SEO, visibility within each social network, recommendations from voice devices, and more) Social media networks are essentially content and information ...

In the days before social media, negative company experiences might stay within an individual's circle of friends; now, stories of bad customer service and disappointing products can run quickly ...