For example, social media personality Logan Paul launched Prime Hydration in 2022, and it is already valued between $150 and $200 million.

And, he notes, if you’re not experienced with creating effective social media content, you’ll probably need to hire a social media strategist to develop a plan, which could cost anywhere from ...

3. Enhanced Customer Engagement Social media lets you interact directly with customers and build a community around your offer that customers want to stay loyal to. Through comments, likes, shares ...

Don’t put your eggs in one basket Social Media is mainstream. 800,000,000 people will not unplug from Facebook overnight. Social networks like Facebook, Linkedin and Twitter provide a ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Social Media in Business is becoming more important by the day. Some use it to search for new customer, others are looking to connect with other executives in their industry, while some ...

On the podcast today, we’re taking a peek inside some of the challenged faced by newsroom social-media teams. It’s a fast-evolving -- and often tricky -- part of the news business.