Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just ...

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

Facebook continues to be the backbone of advertising revenue. The company reported a total of $160.63 billion from ...

So, here's what's trending up (and down) so you can stay ahead of the curve before your competition beats you to the punch. Related: 3 Marketing Blind Spots That Are Holding You B ...

I shared a summed-up article on the state of digital and social media data for the world, for 2023/24. Today I am sharing the ...

Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

Conversational artificial intelligence startup Manychat Inc. said today it has closed on a $140 million growth capital ...

In an effort to help travel advisors elevate their social media presence, Globus has partnered with social-media management ...

But when it comes to financial service providers, social media marketing can become a double-edged sword, or worse a compliance nightmare that results in major fines from the SEC, FINRA or the FTC.

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here is how you can do it.