Score = Vlike × Plike + Vlove × Plove + Vangry × Pangry + Vcomment × Pcomment + Vshare × Pshare ...

Social media design influences human behavior, and the Big Tech platforms use it to boost profits – and their owners’ political agendas. Some smaller platforms are using design to support democracy.

Putney advised keeping social media interactions significant. "While you can count the number of followers, you should have quality over quantity," she said.