"We can take more risks and do things that might cause them to disrupt their own strategy," he said ... more on engaging consumers through social media rather than traditional TV ad campaigns ...

This “conversation” is what makes social media so different from traditional forms of institutional communication. And, just like any communications strategy, it is important to have well-thought-out ...

Each course walks advisors through three structured modules, delivering a complete social media strategy from setup to selling. Course modules include: Understanding Reels, Stories, Carousels, and ...

Audience attraction. How will you spread the word? Social media listening. Without a finger on the pulse of current conversation, you can't plan or evolve your strategy. Customer service. Listen and ...