Audience attraction. How will you spread the word? Social media listening. Without a finger on the pulse of current conversation, you can't plan or evolve your strategy. Customer service. Listen and ...

The Crocodile responded with a mobile-optimised microsite and social media strategy supported by an ongoing programme of content. New material was posted to the site on a weekly basis, feeding the ...

In this section, we will cover the 10 steps to developing a social media strategy. A GOAL is the long-term purpose towards which your efforts are directed. AN OBJECTIVE is a mid- to short-term ...