Meta Is Testing Ads on Threads. Here’s What Businesses Need to Know
As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.
As Meta censors abortion pill providers, will mission-driven brands leave social media?
Reports of Meta hiding posts from abortion pill brands have raised concerns for mission-driven brands advertising on social ...
MM&M9d
The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritization of engagement over truth puts brands at risk. So, how can marketers ...
Campaign US8d
Meta introduces ads on Threads
Meta is to start testing ads on its micro-blogging platform, Threads, with a selected number of advertisers in the U.S. and ...
Meta's 2025 is off to a 'frenzied start.' Here's what we know about its plans for AI, glasses, social media, and more.
Meta kicked off 2025 by overhauling its content moderation system, rolling back DEI, and announcing more layoffs — all in the ...
Marketing Dive11d
Sociable: Meta launches initial test of ads on Threads
“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It may not have reached a billion users just yet, ...
Meta posts better than expected ad revenue growth
Ad impressions delivered across Meta social media platforms increased by 6% in the quarter and 11% for the year to December.