This “conversation” is what makes social media so different from traditional forms of institutional communication. And, just like any communications strategy, it is important to have well-thought-out ...

How to do that while mapping rewards to the goals of ... with customers on social but also gives a sense of which networks customers prefer. If you don't already have a loyalty program, now is the ...

Banish the thought of you, a CEO, being handed a phone and awkwardly told to hop on the latest trend or share your thoughts ...

Aligning team objectives with company goals is crucial for success. By using OKRs (Objectives and Key Results), teams can ...

Whatever your goals are, it’s critical that you define them up front and only then start looking at how these can be supported by your social media strategy.” Most businesses can easily outline their ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

and Social Transformation (CAST) offers a coherent academic sequence through which students can explore theory and practice at the nexus of the arts (e.g., music, literature, theater, visual arts, ...

Whatever your goals are, it’s critical that you define them up front and only then start looking at how these can be supported by your social media strategy,” Truter said. Most businesses can ...