Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

The plan is designed to gradually wean them off social media, including over a period of 30 days. This window of time matches most social media platforms' 30-day deactivation policy. If you ...