Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Search Engine Journal’s ebook, How to Dominate Social Media Marketing: A Complete Strategy Guide, covers the best practices designed to boost your business’s visibility and customer engagement ...

The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Episode 39 of the Marketing Smarts Live Show, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of ...

Jasper. Jasper is an AI-powered writing tool that helps content writers and copywriters write high-quality material for social media posts, blog articles, and marketing copy. One of its main ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

Social media helps us keep track of our friends, family, and favorite brands. It is even great for business-to-business marketing. However, social media for businesses can sometimes take a back ...

Learn the building blocks of social media strategy, content marketing, community building, and how to measure your success. Plus, earn an online certificate as proof of your new-found expertise. 3.

Sticking to this social media strategy checklist for law firms will ensure that you remain focused on your goals and whether or not you are reaching them. This post has been edited and republished ...

Artificial Intelligence; AI Marketing Strategy: How to Use AI for Marketing (Examples & Tools) AI technologies like machine learning and natural language processing can automate and optimize ...

Now that you have a better idea of why social media is so crucial for your business, here’s a quick breakdown of the marketing opportunities and drawbacks for the five biggest platforms. 1. Facebook ...