Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

Looking to start a career in social media marketing?It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone.With more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media has revolutionized the way businesses connect with their target audience ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

California, already at the forefront of tech and data safety legislation, passed a law in which social media platforms are prohibited from deliberately delivering addictive feeds to minors without ...

Forty percent are using social media “storefronts” or “shops” to sell directly to consumers. Only 71% of respondents were using Instagram, and 69% were using YouTube. More than half (58%) of the SMBs ...

Social Media Influencer Marketing: Managing Risks. Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce ...

A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak ...

Influencer marketing has been a part of social media for years now, and it’s not going away anytime soon. In fact, the value of global influencer marketing has more than tripled since 2019.

SEO is already a staple tactic in B2B marketing for standing out in search engine results pages (SERPs). But 31% of social media users now use social platforms as search engines instead of traditional ...