Social media marketing allows you to engage in a more direct way with your target audience, even in one-on-one conversations in some instances. It can be less expensive than other forms of ...

From a historical perspective, social media is a relatively new tool in the marketing toolbox, but as we all know, it's a dynamic one — as the recent decline of Twitter and the explosion of ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Let me introduce you to my 4 C's of social media marketing: content, consistency, community and culture. They form the strategies I've used to help both individuals and corporations achieve ...

1. Set clear goals Strong social media marketing goals define what you want to achieve and why. They help you understand what to publish, which speeds up your content creation process.

Most brands are speaking louder than ever, but are they really being heard? They publish content, analyse metrics, then repeat. But in this process, are they truly listening to their audience? There’s ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

Social media is no longer just about connecting with friends. In today's digital landscape where the average person spends two hours daily on social media, these platforms have evolved beyond mere ...

The software also lets you set up a post approval workflow to make sure all the social media marketing content you post is up to your brand’s standards. For each post, you get a link you can ...

With the right process, you can streamline your social media content planning and publishing schedule. In as little as a few hours per quarter, you can plan your content well in advance, taking ...