For years, experts have warned of the dangers and negative impacts social media can have on our minds. Those impacts are also ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start hitting its stride until Facebook introduced “Facebook Flyers ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

How do you save money when everyone on social media from NFL star Travis Kelce to a hot New Jersey influencer is tempting you ...

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...

Forty percent are using social media “storefronts” or “shops” to sell directly to consumers. Only 71% of respondents were using Instagram, and 69% were using YouTube. More than half (58%) of the SMBs ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community ...