Why is it so hard to link social media marketing to revenue?. It's challenging in part because many firms don't have a unified social strategy focused on results. An infographic (below) from MDG looks ...

Which professional sports teams globally are the most successful on social media platforms?. To find out, The Grueling Truth looked at the follower counts and engagement rates (ERs) for major sports ...

Email marketing — that `old school` communications tool often sidelined for flashy social platforms — is proving it`s still ...

On that front, LinkedIn has published a new overview of its ad and targeting options, including its Accelerate AI-powered campaigns, which utilize its systematic understanding of user engagement to ...

Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

Over the past couple years, a good social media presence has become one of the most important self-promotional tools for Sundance filmmakers. Not only are sites like Twitter and Facebook good ...

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

Now that you have a better idea of why social media is so crucial for your business, here’s a quick breakdown of the marketing opportunities and drawbacks for the five biggest platforms. 1. Facebook ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...