The wonder of social media marketing is that it’s still being invented and no one knows what’s coming next. But it follows patterns of behavior we have seen before, like early television.

Social media has created a two-way street where consumers respond to the marketing messages. Businesses need to take an active role in participating in the conversation that ensues.

Social Media Marketing Ideas For Salon Owners When you market your brand in fun, authentic ways, not only will you attract more clients, you’ll attract the right kind of clients—the ones you ...

Not long ago, marketing was a one-sided conversation: Brands would broadcast their message and set the trends, persuading audiences through TV, radio, print media, billboards. Social media upended the ...

Despite AI's assistance, human creativity remains crucial for compelling social media content. Predictive power. AI-powered tools aid marketers with data-backed content performance predictions.

That’s why, in 2023, anyone using social media for marketing, customer service, and PR should be making huge shifts if they haven’t already. Images and other alternative media are a driving ...

A person uses a cellphone with social-media apps, including TikTok. The social-media giant has predicted its marketing trends for brands in 2025. Anna Barclay/Getty Images Joshua Wood, CEO at ...

This presents a clear opportunity for brands in the sector, with young consumers engaging with many creators in the space.

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something.

AI influencer search tools are transforming social media marketing by more quickly discovering influencers whose followings match brands’ target audiences. This accuracy improves the odds of a ...

While short-form video helps to drive engagement, that doesn’t mean brands should neglect long-form content. Among social media users, 78% have a YouTube account, with that number skewing higher for ...

But they sometimes come off as try-hard, or fake. Those who work in the field say the shift on social media began in the mid-2010s, or thereabouts, particularly with fast food brands.