Respondents age 25-45 are more likely than younger respondents to say social media content is relevant if it is aligned to significant cultural moments. About the research: The report was based on ...

Retail media started as a way to monetize retailer websites. It has since expanded into commerce media – a broader, ...

Spotify and Netflix were 2024's top brands in influencer marketing on social media, while Fenty Hair and Cécred were fast-growing, found CreatorIQ.

Forty percent are using social media “storefronts” or “shops” to sell directly to consumers. Only 71% of respondents were using Instagram, and 69% were using YouTube. More than half (58%) of the SMBs ...

Stevie Nicks and Lindsey Buckingham are working together again, at least in terms of social media marketing. It seems quite ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Now that you have a better idea of why social media is so crucial for your business, here’s a quick breakdown of the marketing opportunities and drawbacks for the five biggest platforms. 1. Facebook ...

PM Narendra Modi tops social media engagement charts; What content creators can learn PM Modi's posts typically combine emotionally charged visuals, direct communication, and strong positioning on ...