They might already have millions of fans online, but influencers like MrBeast and Addison Rae are still chasing traditional ...

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

Recent announcements at Google I/O have propelled social media into an even larger share of the web spotlight. Platforms such as TikTok, Instagram, Facebook and YouTube are poised to become ...

Many new social-media apps struggle to sustain user growth after going viral. Sensor Tower data shows major incumbents like Instagram and TikTok are still dominating.

Compared with Gen X and Baby Boomer B2B marketers, Gen Z and Millennial B2B marketers are more likely to say that over the previous year they've seen buyers increasingly use social media for ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

If you want to get your marketing in front of a buyer or seller who is close to a transaction, Facebook is still the best place to do it. Period. An astonishing 70% of all adults in the United ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...