Below, other findings from The Social Media Surge by the 2012 Fortune 500, issued by the Center for Marketing Research at the University of Massachusetts at Dartmouth. Some 365 (73%) of the 2012 F500 ...

Marvel Rivals makes how attractive their characters are a huge part of their marketing, but there’s more to their success ...

Their most recent milestone is a partnership with ByteDance’s SoundOn—a game-changing distribution and marketing platform ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend, ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...