This year, social media users will grow to an estimated 4.89 billion, an increase of 6.5% from 2022.

For example, social media personality Logan Paul launched Prime Hydration in 2022, and it is already valued between $150 and $200 million.

That’s why, in 2023, anyone using social media for marketing, customer service, and PR should be making huge shifts if they haven’t already. Images and other alternative media are a driving ...

A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak ...

Discover how Gen Z is utilizing social media and what marketers need to know to effectively reach this unique audience. Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to ...

Yesterday we looked at some of the most successful marketing stunts of 2022. Today, as we nearly close out the year, we tally some marketing stunts that didn’t work out nearly as seamlessly. To ...

By Inno Flores Published: Jul 05 2024, 02:20 AM EDT Updated: Jul 05 2024, 02:21 AM EDT ...

The company was also named Social Marketer of the Year in 2022 by the popular marketing media company Ad Age, becoming somewhat of the gold standard for brand social strategy. Lacking traditional ...

The Super Bowl for decades has served as advertising’s flashiest night of the year, drawing a slew of brands to craft witty, often star-studded commercials — Super Bowl LVII being no different. This ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...