Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here is how you can do it.

Generative AI is transforming how law firms approach content creation, especially on social media. But success lies in using the technology strategically, not blindly. A powerful tool when combined ...

Social media could be your business’s most powerful marketing tool from day one. Roughly a quarter of merchants downloaded a social selling app within the first 30 days of launching, according to ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, ...

Unlock the potential of SEO, social media, Machine Learning, Generative AI strategies and beyond. Learn how to deliver a digital strategy to drive customer loyalty and stay ahead of your competition.