Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

16 Social Media Marketing Courses To Look Out For Free Social Media Marketing Courses With so many free courses to choose from, there’s no need to break the budget.

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

If you want to get your marketing in front of a buyer or seller who is close to a transaction, Facebook is still the best place to do it. Period. An astonishing 70% of all adults in the United ...

A robust social media strategy can set you apart from your competition and drive real results for your bottom line. In this article, we’ll explore what a social media marketing strategy is and ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

From a historical perspective, social media is a relatively new tool in the marketing toolbox, but as we all know, it's a dynamic one — as the recent decline of Twitter and the explosion of ...

This will give you insights into their demographics, interests, and what they’re looking for in a brand. Additionally, use social-media analytics tools to track engagement, reach, and conversions.

“As social media has become more measurable and has shown its ability to build brands, create sales, and recruit, the role of the social media manager has risen in status and need,” said Thomas Jensen ...

Social Media Influencer Marketing: Managing Risks Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce ...