According to recent research by Emarketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (source) Social media platforms also take up a ...

While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation.

This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. You must communicate with leads correctly to ...

Stop Guessing. Start Converting: The Key To Smarter Lead Generation In 2025 Better insights mean better leads. Learn how to use real customer conversations to optimize your marketing and drive ...

Typically, one day is enough with lead generation on Meta because you ask them to fill out a form. It’s unlike ecommerce, where it could take another 10+ days until that person decides to purchase.

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured ...

3. Learn about social media marketing. The use of social media platforms is a great advantage for a plumbing service business. Use these channels to promote your plumbing services and engage ...

Is your lead generation pool leaking? How do you even know there is a problem in the first place, let alone how to fix it? A lead generation pool is worth its weight in the revenue it generates. If ...

As more members of Gen Z join the workforce, they have increasingly shunned traditional hiring practices, seeking jobs via social media instead — and employers need to keep up. For Gen Z, using social ...