Kao Corp.'s Bioré skincare is creating buzz for its new Deep Cleansing Charcoal Pore Strips by teaming up with actress Brittany Snow for a social media contest. Fans post a picture of themselves ...

Run a contest for sharing photos or videos of your products. Offer rewards for reviews or content. Share customer content on your social media and website. Partner with influencers. For example ...

Tapping social media The hotel marketer is leveraging social media to promote its new property in Hawaii and offer customers the chance to win a trip to the popular destination. Guests in each ...

Virgin Atlantic is turning a social media contest into a mobile offer for a free cabin upgrade by asking Twitter users to post their best requests, gifting the user with the most creative answer ...

Colgate-Palmolive is celebrating Latina digital influencers through a blogger conference sponsorship paired with a social media contest as a part of an ongoing campaign for its toothpaste brand that ...