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1. Set clear goals Strong social media marketing goals define what you want to achieve and why. They help you understand what to publish, which speeds up your content creation process.

Technically, this template is for managing social media content. But you can use it for any type of content from videos and podcast episodes to free downloads and case studies.

2. Brief For All Content Uses: If you know you need b-roll, portrait and landscape, different hook messages and more, account for that in the brief to creators.