TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, they’ll also become mainstays of TV and billboard advertisements, according to ...

The vice president jokes that his political opponents should keep calling the actress' admirers Nazis in order to win over ...

Though his viral social media campaign has echoes of Kamala Harris’ own meme-filled presidential run, analysts say Mamdani’s exhibited key differences that helped usher him to an apparent victory.

For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

Structured as a cross-functional unit, the AI Council combines specialists, strategists, and technologists to align emerging ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.

The Advertiser Permit, which comes into effect in three months, will regulate advertising activity for transparency and ...

Cuomo is hiring a new social media team and revamping his get-out-the-vote operation. Consultants who advised his primary bid ...

Shoof International, a market leader in animal care and handling solutions, has appointed Tonic Communications to lead its ...