One Raptors storyline that just keeps chugging along is the new "team logo," designed by a creator known to the world as @nba_paint.

See how fans and media reacted on social media to the Spartans landing a commitment from 4-star PG Carlos Medlock Jr.

USC head coach Lamont Paris raved about Ellis’ confidence and competitiveness when he talked with reporters last month.

Social media has become the NBA’s second arena, where highlights go viral and players build their brands beyond the court.

The Cleveland Cavaliers featured a small version of the trophy near a corner of the court in 2017, and the 2020 bubble finals in Orlando, Fla., had a massive finals logo that was sponsored by YouTube.