A flight passenger took to social media to share how a fellow flyer let her hair down during air travel – literally. Shared in the "r/unitedairlines" forum on Reddit, the user's post said ...

A traveler took to social media to ask whether passengers could purchase an additional airplane seat next to them. Posted in the "r/SouthwestAirlines" forum, the user's comment said, "People keep ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As the world continues to become more digital, brands must adapt their marketing ...

We thought it was about time we grilled James on his expertise, especially as he was one of the forerunners in implementing internal campaigns to increase the company’s social media awareness ...

The most common social media goals include increasing brand awareness, driving sales, and improving customer experience. - ...

If your business goal is to increase the level of familiarity and recognition of your brand among its target audience, then a good social media goal alignment would be to increase brand awareness. For ...