Brands facing social media boycotts need to access deeper types of data analytics in order to make informed decisions about how to respond. Business Insider Subscribe Newsletters ...

The global social media management market size was US$ 15.2 billion in 2021. The global social media management market size is estimated to reach US$ 96.5 billion by 2030, growing at a compound annual ...

Metricool, one of the leading tools in social media analytics, has published its report “Social Media Study 2025”, a detailed analysis based on over 21 million posts across 8 platforms. This ...

Social media users have an insatiable appetite for content—even as the social ecosystem becomes more complex. Despite AI-generated content inundating feeds, emerging networks shaking up the landscape ...

Social media analytics company Sprout Social recently published its report “2023 Best Times to Post on Social Media,” which outlines the best and worst times to post. It also delves into ...

This study explores the landscape of alternative social media sites in early 2022. There are multiple components, including a survey, an audit of seven alternative social media sites, and a content ...

It is well known that social media amplifies misinformation and other harmful content. The Integrity Institute, an advocacy group, is now trying to measure exactly how much — and on Thursday it ...

According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands.. According to the new data ...