Amplicate’s latest social media analytics report revealed online users posted many more positive opinions than negative about Audi, Mercedes-Benz and other luxury brands during the past 12 months.

Social media analytics has become requisite for every enterprise in diverse industry verticals, such as banks, retail, government, and others. Although many firms deploy social media analytics largely ...

The NYU report makes a series of recommendations for social media companies and the Biden administration to address the suspicions of anti-right bias, including giving more explanation for content ...

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so ...

Marketers turn to analytics to determine engagement performance on a given social media platform. But this is just a first step. Comparing social media referral traffic to a site or app is a ...

Getty The use of automated tools to enable mass surveillance of social media accounts is spiralling out of control. So says a new report from Freedom on the Net, which warns that nine in every 10 ...

We’ve identified a way to reliably measure the conversion rate of our social media efforts using Google Analytics. Here are the results of our experiment.

The following are a sample of tools currently on the market for social media analytics, which get at this kind of functionality.* These tools measure your interactions with contacts on social media.

In order to dig deeper into the data efficiently, you may need to use third-party social media analytics tools – which is a great time-saver option, but comes at a cost. Report your findings.

Five of the world’s leading social media platforms are “effectively unsafe for LGBTQ users,” according to a new report from GLAAD, an LGBTQ media advocacy ...

Of the 12 stressful events that we studied, on average, women were aware of a larger number of events that had occurred among people they knew. On average, men were aware of 7% fewer stressful events ...

One of the most promising uses of social media is preventing crime with social media analytics. Once a fictional plot point in the 2002 movie “Minority Report,” today’s analytics tools allow ...