Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost irrelevant. With algorithm changes, user behavior shifts, and rising ad costs, ...

Additionally, use social-media analytics tools to track engagement, reach, and conversions. This will give you a better understanding of what’s working and what’s not, allowing you to make ...

Social media analytics hasn’t suffered from a lack of expert opinions. If anything, it suffers from too many. You’ll find one strategist arguing that “comments and shares are the only ...

Dive Brief: Infographics highlighting World Cup data are experiencing a mini-explosion among social analytics firms. Big names in the space like Adobe, Crimson Hexagon, and Tracx have all released ...

You can also look at your social media analytics and insights to see what’s performed well over the last couple of months. Here’s how: Visit Pinterest’s Most Repinned Page .

One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer ...

While data analytics are key to digital marketing, a set of correctly attributed data can often make the difference. Newsletters Games Share a News Tip Featured ...

Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.