It allows you to create spreadsheets like on Microsoft Excel ... no analytics dashboard to monitor the performance of your social posts; you have to do that directly on your social media account.

to gather data from the social media platforms themselves. Other tools used by Metro include Omniture and Google Real-Time. The news outlet has also constructed its own analytics "dashboard". Moynihan ...

At Mashable, one tool that dominates the newsroom is the media outlet's in-house predictive social analytics tool ... so how is it used in Mashable's newsroom? "We've built a dashboard that not only ...