Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...
Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...
The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. The report was based on an analysis using ...
Digital 2025 shows that AI’s momentum is growing rapidly, social media continues to play a pivotal role in brand discovery, ...
13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...
What qualifies as a "good" social media audience growth rate? To find out, TrackMaven examined full-year 2015 social media follower data for 26,965 brands across a wide range of industries. The ...
SAN FRANCISCO, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital ...