Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media ...

Ogilvy Network ANZ has consolidated its social and influence capabilities under a unified Social@Ogilvy banner, combining ...

Organic social media reach can be one frustrating ... cost-per-click decreases by more than half. In traditional advertising, a banner ad’s CTR is typically less than 1%, but boosting influencer ...

Are you thinking about advertising on social media? Whether it is facebook, twitter, tiktok, or youtube? Well here is some advice on getting the biggest bang for your buck when it comes to social ...

"I think we'll see very large sums of money going into social media, more so than ever before," he said. In the week to April 6, the Liberal Party spent $314,000 on Meta advertising and a further ...

Many advertisers, particularly small businesses, have limited tools available to measure the proportion of their advertising budget that is wasted on click fraud. Ultimately, this means that if ...

But the company remains very much at a crossroads given Truth Social’s paltry revenues and limited advertising base. And though Mr. Trump has no official role at Trump Media, his 57 percent ...

Social media companies’ reliance on selling ads exposes them to tariff pain, at least indirectly. Shares of Meta Platforms, Pinterest and Reddit all fell again Friday in response to President ...