Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. The post Publicis Groupe buys Captiv8 ...

According to eMarketer, off-site retail media ad spend is projected to grow over 40 percent this year, nearly triple the rate ...

TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

The team launched a series of immersive and interactive experiences at Stackt Market, in collaboration with founding partners ...

The AI-powered contextual advertising platform provider, Channel Factory has launched Channel Factory Intelligence, a media ...

In a striking demonstration of brand storytelling and experiential marketing, Liquid I.V., the Official Hydration Partner of ...

As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on ...