In my own company's case, we initially hesitated to deploy more resources into our social media marketing because we were a bootstrapped, resource-constrained small business. We hesitated because ...

Cost-Effective Channels Digital channels like websites, social media, email, and blogs tend to be more cost-effective to operate and advertise on than traditional marketing methods, such as print ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more ...

Luke Lintz, CEO of Highkey Enterprises, a multinational social media marketing firm, has told Digital Journal about the top three social media trends he expects to see in 2023.

Imagine a toolbox filled with different tools that brands can use to attract, engage and convert customers. Tools that allow you to meet people where they are — which, as we’ve come to know, is online ...

Getty Images No matter your company size, digital marketing is one of the best ways to grow your business, and you don't have to be a 100% online business to take advantage of it.