Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media ...

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

To come up with our list of top 10 advertising and media stocks that could tank if recession hits, we only looked at stocks that had a market cap of at least $5 billion.

2023 is firmly underway, and one advertising trend is clearly emerging: the inexorable growth of retail media. Perhaps this is unsurprising: in the U.S., the 10 largest retailers all operate their own ...

Advertima is a Business Reporter client. In the ever-evolving retail media landscape, businesses are constantly on the lookout for game-changing solutions that can propel them forward. While ...

It was a splashy Monday for the world of advertising: Omnicom announced it ... But he said things like AI and social media are just tools — there’s still nothing quite like that creative ...

The media intelligence firm expects ad revenues for traditional media owners (exclusive cyclical ads like politics advertising) to decline by 1 percent compared to last year. That includes a 5.9 ...

OMAHA, Neb., March 18, 2025 /PRNewswire/ -- Media Force Advisors, a media advertising agency focused on providing comprehensive, holistic and omnichannel client marketing solutions is opening its ...