The report. The Snapchat Generation Volume 1 (PDF) Snapchat Ads drive higher ROAS for ecommerce brands: Study Screenshot 2025-07-18 at 18.08.32 Snapchat ...

Integral Ad Science on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings attention metrics, not just viewability, to Snapchat ads.

The study analyzed $3 billion in ad spend across 20,000 Snapchat advertisers. Return on ad spend (ROAS) increased by 7.5% on Snapchat, while most other platforms saw declines.