Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

While Google Ads is older, Meta continues to innovate. It first entered the vertical video space by launching Stories as a direct competitor to Snapchat ... obscured by interface features like ...

Snapchat has always embraced artificial intelligence, from releasing its own AI chatbot to implementing real-time augmented reality effects that use generative AI. Most of the features are fun and ...

Advertisers on Snapchat will now have access to goal-based bidding for app install ads, an industry term that means an advertiser can target Snapchat users who are likely to install its app.

As Andreou puts it, “Ads are going to be at the core of our business model for the long term." Snapchat Plus is Snapchat's first notable revenue stream besides ads, so it's no wonder the company ...

Snapchat has announced an expansion of its Partner ... partner allocation will further highlight that company’s Snap ads skills, based on proven results, but any agency with a badge has gone ...

"In intimate channels like Snapchat people are less tolerant of irrelevant ads, they want the marketer to speak to them," he said. "Snapchat?s and the content publisher?s understanding of their ...

The plan would let customers shop via Amazon's Snapchat ads and check out while remaining on Snapchat. The agreement is similar to ones Amazon made with Pinterest and Meta Platforms. Shares of ...

A spokesperson for the company says that every ad is vetted by a team of humans to make sure that it follows Snapchat's guidelines ... banned a small number of ads under this review process.