The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea Bass” beginning Wednesday (October 23), in an effort to expand its ...

When you need the best crackers for cheese, you aren’t going to reach for Goldfish (but snack crackers like Goldfish and Cheez-It deserve some credit, too; we included them here, but dinged them ...

Preheat oven to 300 degrees. Toss together corn cereal, pretzels, almonds, goldfish crackers, cheddar cheese crisps, and pepitas on a large-rimmed baking pan. Combine melted butter, ranch dressing ...

The “Chilean Sea Bass” crackers will look and taste the same. The company said the move is just a playful reminder that the snack isn’t just for kids.

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for ...

Pepperidge Farm, Inc. hopes the more sophisticated, “adult-sounding” name will help expand its audience as sales of snack foods continue to drop after peaking during the pandemic.

Goldfish wants to appeal to adults, so the fish-shaped crackers brand is changing its name-- well, kind of. The popular snack will temporarily be called Chilean Sea Bass crackers.