Smokey Bear made his first appearance on a wildfire ... cub was sent to reside at the National Zoo in Washington as a real-life embodiment of Smokey. Lauded as a hero, kids and adults alike ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

However, Smokey Bear needs to get real and be more honest about what else is necessary to prevent human-caused wildfires. We all need to do what we can, but this must include a major wildfire ...

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...