The advertising campaign is targeted toward Gen Z and Millennials to fuel their curiosity and consideration for pork products.

Smithfield Foods had been publicly traded until about 12 years ago, when it was taken private by Hong Kong's WH Group Ltd. (HK:288), which continues to own a majority of the company.

Smithfield Foods to keep US pork plants open, eyes tariffs amid IPO, CEO says By Tom Polansek and Juveria Tabassum January 28, 202510:33 AM PSTUpdated January 28, 2025 ...