Even through some cloudy weather, Billboard and Smirnoff Smash Vodka Soda brought the unexpected together to SXSW 2024. For the annual collision of music, tech and entertainment, Billboard touched ...

since the brand had only one major rival: Smirnoff. The rivalry between Baczewski and Russia’s most famous vodka company (which later on became a great success in the US and played an important role ...

Initially working for global alcohol business Diageo managing brands including Smirnoff Vodka, Johnnie Walker, Bundaberg Rum and Guinness. He spent 10 years working for La Z Boy Furniture and global ...