Rainbow reached for the winking face emoticon, which Smiley describes as ‘aesthetic appreciation ... “I chose to express how people’s moods can change at the press of a button.” “I love the ...

From simple smiley faces and love hearts to high heels and rainbows, it seems like there is already an emoji for every possible situation.

How a simple line drawing of a smiley face became a global shorthand for brands to connect with people on an emotional level When Franklin Loufrani trademarked the now iconic smiling face symbol in ...