A business plan helps map out the direction for your small business and a well-executed marketing plan helps you understand how to get there. By providing detailed steps on ways to create brand ...

Why Your Small Business Needs a Holiday Season Marketing Plan. To ensure the holiday season is profitable, owners are considering promotions, discounts and end-of-year specials to counter reduced ...

Small business marketing today typically focuses on establishing a strong online presence, but your options aren't limited to just the web. Figuring out how to best reach new customers, connect ...

The difference between a flourishing business and a floundering business often comes down to an effective marketing campaign. This is especially true for small businesses. Every successful ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts.

Digital marketing software can make it easier for small businesses to engage their target audience through email, social media and other digital marketing channels. Many, or all, of the products ...

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on ...

A business plan is a document that explains what a company’s objectives are and how it will achieve them. It can address marketing, financial, and operational objectives.

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 ...

Six Maui County businesses got a boost through a grant contest. HPR’s Catherine Cluett Pactol shares more from the top winner ...

In small business companies, bringing people together and making them happy is crucial. This can be done through custom t-shirts, which can act as the uniform for a particular team.