Conner Ives’s “Protect the Dolls” T-shirt has become a sensation after the designer wore it during his runway show, with more than 2,500 orders received so far.

And in 2025, the slogan t-shirt is as powerful as it has ever been. Previously worn as an undergarment, the t-shirt became outerwear after the Second World War.

We first saw political slogan T-shirts gain steam in another tumultuous era, the late ’60s, notes Valerie Steele, director and chief curator of the Museum at FIT. The antiwar, civil rights, gay ...

Samir Hussein - Getty Images We first saw political slogan T-shirts gain steam in another tumultuous era, the late ’60s, notes Valerie Steele, director and chief curator of the Museum at FIT.

While some of this season's slogan t-shirts are imbued with a certain nostalgia - see, Maria Grazia Chiuri's latest take on the iconic John Galliano 'J'adore Dior' t-shirt for her Autumn/Winter ...

The 28-year-old fished out a white T-shirt from a box of deadstock, grabbed some transfer paper, and within 15 minutes had made himself a shirt that read, “PROTECT THE DOLLS.” ...

Perhaps the most recognised slogan featured the artwork from John Lennon and Yoko Ono’s famous 1969 “War is Over” campaign, a T-shirt which is still being replicated today.